The Community Preventive Services Task Force recommends client or family incentive rewards based on sufficient evidence of effectiveness in increasing vaccination rates in children and adults. Evidence on effectiveness is considered sufficient based on results from six studies that evaluated incentive awards alone or in combination with additional interventions.
Client or family incentive rewards are used to motivate people to obtain recommended vaccinations. Rewards may be monetary or non-monetary, and they may be given to clients or families for keeping an appointment, receiving a vaccination, returning for a vaccination series, or producing documentation of vaccination status. Rewards are typically small (e.g., food vouchers, gift cards, lottery prizes, baby products). Incentive reward programs are distinct from interventions that increase access to vaccination services (e.g., the provision of transportation or child care, the administration of vaccinations at no or reduced cost to clients).
Read the full Task Force Finding and Rationale Statement [PDF - 153 kB] for details including implementation issues, possible added benefits, potential harms, and evidence gaps