Reducing Tobacco Use Initiation: Mass Media Campaigns When Combined with Other Interventions

Included Studies

Bauman KE, LaPrelle J, Brown JD, Koch GG, Padgett CA. The influence of three mass media campaigns on variables related to adolescent cigarette smoking: results of a field experiment. Am J Public Health 1991;81:597–604.

Centers for Disease Control and Prevention. Tobacco use among middle and high school students—Florida, 1998 and 1999. MMWR 1999;48:248–53.

Flay BR, Hansen WB, Johnson CA, et al. Implementation effectiveness trial of a social influences smoking prevention program using schools and television. Health Educ Res 1987;2:385–400.

Flay BR, Miller TQ, Hedeker D, et al. The television, school, and family smoking prevention and cessation project VIII. Student outcomes and mediating variables. Prev Med 1995;24:29–40.

Flynn BS, Worden JK, Secker-Walker RH, Pirie PL, Badger GJ, Carpenter JH. Long-term responses of higher and lower risk youths to smoking prevention interventions. Prev Med 1997;26:389–94.

Hafstad A, Straypedersen B, Langmark F. Use of provocative emotional appeals in a mass media campaign designed to prevent smoking among adolescents. Eur J Public Health 1997;7:122–7.

Johnson CA, Pentz MA, Weber MD, et al. Relative effectiveness of comprehensive community programming for drug abuse prevention with high-risk and low-risk adolescents. J Consult Clin Psychol 1990;58:447–56.

Kaufman JS, Jason LA, Sawlski LM, Halpert JA. A comprehensive multimedia program to prevent smoking among black students. J Drug Educ 1994;24:95–108.

Murray DM, Prokhorov AV, Harty KC. Effects of a statewide antismoking campaign on mass media messages and smoking beliefs. Prev Med 1994;23:54–60.

Perry CL, Kelder SH, Murray DM, Klepp KI. Communitywide smoking prevention: long-term outcomes of the Minnesota Heart Health Program and the Class of 1989 Study. Am J Public Health 1992;82:1210–6.

Siegel M, Biener L. The impact of an antismoking media campaign on progressions to established smoking: results of a longitudinal youth study. Am J Public Health 2000;90:1–7.

Vartiainen E, Paavola M, McAlister A, Puska P. Fifteen-year follow-up of smoking prevention effects in the North Karelia youth project. Am J Public Health 1998;88:81–5.