Reducing Tobacco Use Initiation: Mass Media Campaigns When Combined with Other Interventions

Task Force Finding*

The Task Force recommends mass media campaigns, when combined with additional interventions, on the basis of strong evidence of effectiveness in reducing tobacco use among adolescents. These interventions were effective in decreasing the number of young people who use tobacco products. The findings of this review should be applicable to most adolescents in the United States. Mass media campaigns can produce the additional benefit of a reduction in adult tobacco use.

*From the following publication:

Task Force on Community Preventive Services. Tobacco. [PDF - 3.63KB] In : Zaza S, Briss PA, Harris KW, eds. The Guide to Community Preventive Services: What Works to Promote Health? Atlanta (GA): Oxford University Press;2005:3-79.

Review completed: October 1999