Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution

Search Strategy

The following databases were searched from January 1980 to December 2009 to identify studies assessing the effectiveness of health communication campaigns that include product distribution: CINAHL (EbscoHost), Cochrane, Econlit, ERIC (CSA), Health and Safety Science Abstracts (CSA), JSTOR, Medline (Ovid), PILOTS(CSA), PsychInfo (Ovid), Social Service Abstracts (CSA), Sociological Abstracts (CSA), Social Sciences Citation Index (Web of Knowledge). The search yielded 15,491 articles, books, and conference abstracts.

Concept 1) Campaign, Intervention, and Program Keywords
Concept 2) Health communication, Health marketing, and Social marketing Keywords
Concept 3) Product Keywords

MEDLINE + Non-Indexed and In-Process (Ovid)
Concept 1: Programs, campaigns or interventions
(program* or evaluat* or intervention* or study or research*).ti,ab

Concept 2: health communication, health marketing social marketing
(campaign* or consumer research or (health adj2 (communication or information)) or advertising or journalism or marketing).ti,ab

Concept 3a: product search 1 (3352 results)
helmet* or head protect* device* or child safety seat* or booster seat* or car seat* or child restraint system* or carry cot bucket seat* or infant carrier* or convertible seat* or condom* or nicotine gum or pedometer* or step counter* or ((folic acid or folate or folacin or vitamin M or vitamin B9) adj3 (supplement*)) or toothbrush* or dental floss or sunblock* or sun block* or sunscreen* or sun screen* or sun protect* or suntan lotion* or suntan oil* or subsidize* or coupon* or discount* or voucher* or blood pressure monitor* or sphygmomanometer* or blood pressure meter* or insecticide* or repellent* or N-diethyl-m-toluamide or DEET or West Nile or citronella oil or mosquito* or ((nicotine) adj1 (gum* or patch* or lozenge*)) or hat or hats or visor* or antiseptic hand rub or hand hygiene or exp HIV/ or exp Acquired Immunodeficiency Syndrome/ or exp Sexually Transmitted Diseases/ or sexually transmitted disease* or sexually transmitted infection* or STI or STIs or STD or STDs or HIV or AIDS or exp Exercise/ or Physical activit* or Physical inactivit* or Exercis* or obesity or obese or overweight or exp Weight Gain/ or exp Weight Loss/ or (weight adj2 (loss or lost or losses or losing or lose or loses)) or exp Sunburn/ or sunburn*

Concept 3b: product search 2 (28 results)
ear plug* or earplug* or noise reduc* device* or ear protect* device* or ((((protect*) adj2 (gear or device* or mouth or eye)) or wrist pad* or elbow pad* or knee pad* or protective eyewear or goggles or safety glasses or safety lenses or mouthguard or mouth guard) and (sport* or skat* or rollerblad* or athlet*)) or break away base or breakaway base or breakaway-base or personal flotation device* or life jacket* or life-jacket or life vest* or life-vest or ((bear) adj4 (spray* or deterrent*)) or ((reflector* or reflecti* material*) and bicycle*) or grab bars or grab bar or (lip balm and (SPF or sunscreen* or protect*)) or skip* rope or rope skip* or jump* rope or jump-rope or rope jump* or ((exercise or recumbent) adj1 (bike* or bicycle*)) or elliptical trainer* or stair stepper* or stair climber* or rowing machine* or exercise machine* or cross-country ski machine* or exercise equipment or treadmill* or dumbbells or barbells or heart monitor* or heart rate monitor* or interactive videogame* or interactive video game* or Nintendo Wii or Dance Dance Revolution

PSYCINFO (Ovid)
Concept 1: Programs, campaigns or interventions
(program* or evaluat* or intervention* or study or research*).ti,ab

Concept 2: health communication, health marketing social marketing
(campaign* or consumer research or (health adj2 (communication or information)) or advertising or journalism or marketing).ti,ab

Concept 3a: product search 1 (1205 results)
helmet* or head protect* device* or child safety seat* or booster seat* or car seat* or child restraint system* or carry cot bucket seat* or infant carrier* or convertible seat* or condom* or nicotine gum or pedometer* or step counter* or ((folic acid or folate or folacin or vitamin M or vitamin B9) adj3 (supplement*)) or toothbrush* or dental floss or sunblock* or sun block* or sunscreen* or sun screen* or sun protect* or suntan lotion* or suntan oil* or subsidize* or coupon* or discount* or voucher* or blood pressure monitor* or sphygmomanometer* or blood pressure meter* or insecticide* or repellent* or N-diethyl-m-toluamide or DEET or West Nile or citronella oil or mosquito* or ((nicotine) adj1 (gum* or patch* or lozenge*)) or hat or hats or visor* or antiseptic hand rub or hand hygiene or exp HIV/ or exp AIDS/ or exp Sexually Transmitted Diseases/ or sexually transmitted disease* or sexually transmitted infection* or STI or STIs or STD or STDs or HIV or AIDS or exp Exercise/ or Physical activit* or Physical inactivit* or Exercis* or obesity or obese or overweight or exp Weight Gain/ or exp Weight Loss/ or (weight adj2 (loss or lost or losses or losing or lose or loses)) or sunburn*

Concept 3b: product search 2 (11 results)
ear plug* or earplug* or noise reduc* device* or ear protect* device* or ((((protect*) adj2 (gear or device* or mouth or eye)) or wrist pad* or elbow pad* or knee pad* or protective eyewear or goggles or safety glasses or safety lenses or mouthguard or mouth guard) and (sport* or skat* or rollerblad* or athlet*)) or break away base or breakaway base or breakaway-base or personal flotation device* or life jacket* or life-jacket or life vest* or life-vest or ((bear) adj4 (spray* or deterrent*)) or ((reflector* or reflecti* material*) and bicycle*) or grab bars or grab bar or (lip balm and (SPF or sunscreen* or protect*)) or skip* rope or rope skip* or jump* rope or jump-rope or rope jump* or ((exercise or recumbent) adj1 (bike* or bicycle*)) or elliptical trainer* or stair stepper* or stair climber* or rowing machine* or exercise machine* or cross-country ski machine* or exercise equipment or treadmill* or dumbbells or barbells or heart monitor* or heart rate monitor* or interactive videogame* or interactive video game* or Nintendo Wii or Dance Dance Revolution

CSA DATABASES (1606 results total for product search 1; 8 results total for product search 2)
ERIC (761 ; 1)
Social Services Abstracts (244 ; 0)
Health and Safety Science Abstracts (225 ; 5)
PILOTS (0 ; 0)
Sociological Abstracts (369 ; 1)
Concept 1: Programs, campaigns or interventions
TI=(program* or evaluat* or intervention* or study or research*) or AB=(program* or evaluat* or intervention* or study or research*)

Concept 2: health communication, health marketing social marketing
TI=(campaign* or consumer research or (health within 2 (communication or information)) or advertising or journalism or marketing) or AB=(campaign* or consumer research or (health within 2 (communication or information)) or advertising or journalism or marketing)

Concept 3a: product search 1 (results)
helmet* or head protect* device* or child safety seat* or booster seat* or car seat* or child restraint system* or carry cot bucket seat* or infant carrier* or convertible seat* or condom* or nicotine gum or pedometer* or step counter* or ((folic acid or folate or folacin or vitamin M or vitamin B9) within 3 (supplement*)) or toothbrush* or dental floss or sunblock* or sun block* or sunscreen* or sun screen* or sun protect* or suntan lotion* or suntan oil* or subsidize* or coupon* or discount* or voucher* or blood pressure monitor* or sphygmomanometer* or blood pressure meter* or insecticide* or repellent* or N-diethyl-m-toluamide or DEET or West Nile or citronella oil or mosquito* or ((nicotine) within 1 (gum* or patch* or lozenge*)) or hat or hats or visor* or antiseptic hand rub or hand hygiene or sexually transmitted disease* or sexually transmitted infection* or STI or STIs or STD or STDs or HIV or AIDS or Physical activit* or Physical inactivit* or Exercis* or obesity or obese or overweight or (weight within 2 (loss or lost or losses or losing or lose or loses)) or sunburn*

Concept 3b: product search 2 (8 results)
ear plug* or earplug* or noise reduc* device* or ear protect* device* or ((((protect*) within 2 (gear or device* or mouth or eye)) or wrist pad* or elbow pad* or knee pad* or protective eyewear or goggles or safety glasses or safety lenses or mouthguard or mouth guard) and (sport* or skat* or rollerblad* or athlet*)) or break away base or breakaway base or breakaway-base or personal flotation device* or life jacket* or life-jacket or life vest* or life-vest or ((bear) within 4 (spray* or deterrent*)) or ((reflector* or reflecti* material*) and bicycle*) or grab bars or grab bar or (lip balm and (SPF or sunscreen* or protect*)) or skip* rope or rope skip* or jump* rope or jump-rope or rope jump* or ((exercise or recumbent) within 1 (bike* or bicycle*)) or elliptical trainer* or stair stepper* or stair climber* or rowing machine* or exercise machine* or cross-country ski machine* or exercise equipment or treadmill* or dumbbells or barbells or heart monitor* or heart rate monitor* or interactive videogame* or interactive video game* or Nintendo Wii or Dance Dance Revolution

COCHRANE
Concept 1: Programs, campaigns or interventions
(program* or evaluat* or intervention* or study or research*):ti or (program* or evaluat* or intervention* or study or research*):ab

Concept 2: health communication, health marketing social marketing
(campaign* or consumer research or (health near/2 (communication or information)) or advertising or journalism or marketing):ti or (campaign* or consumer research or (health near/2 (communication or information)) or advertising or journalism or marketing):ab

Concept 3a: product search 1 (432 results)
helmet* or head protect* device* or child safety seat* or booster seat* or car seat* or child restraint system* or carry cot bucket seat* or infant carrier* or convertible seat* or condom* or nicotine gum or pedometer* or step counter* or ((folic acid or folate or folacin or vitamin M or vitamin B9) near/3 (supplement*)) or toothbrush* or dental floss or sunblock* or sun block* or sunscreen* or sun screen* or sun protect* or suntan lotion* or suntan oil* or subsidize* or coupon* or discount* or voucher* or blood pressure monitor* or sphygmomanometer* or blood pressure meter* or insecticide* or repellent* or N-diethyl-m-toluamide or DEET or West Nile or citronella oil or mosquito* or ((nicotine) near/1 (gum* or patch* or lozenge*)) or hat or hats or visor* or antiseptic hand rub or hand hygiene or sexually transmitted disease* or sexually transmitted infection* or STI or STIs or STD or STDs or HIV or AIDS or Physical activit* or Physical inactivit* or Exercis* or obesity or obese or overweight or (weight near/2 (loss or lost or losses or losing or lose or loses)) or sunburn*

Concept 3b: product search 2 (25 results)
ear plug* or earplug* or noise reduc* device* or ear protect* device* or ((((protect*) near/2 (gear or device* or mouth or eye)) or wrist pad* or elbow pad* or knee pad* or protective eyewear or goggles or safety glasses or safety lenses or mouthguard or mouth guard) and (sport* or skat* or rollerblad* or athlet*)) or break away base or breakaway base or breakaway-base or personal flotation device* or life jacket* or life-jacket or life vest* or life-vest or ((bear) near/4 (spray* or deterrent*)) or ((reflector* or reflecti* material*) and bicycle*) or grab bars or grab bar or (lip balm and (SPF or sunscreen* or protect*)) or skip* rope or rope skip* or jump* rope or jump-rope or rope jump* or ((exercise or recumbent) near/1 (bike* or bicycle*)) or elliptical trainer* or stair stepper* or stair climber* or rowing machine* or exercise machine* or cross-country ski machine* or exercise equipment or treadmill* or dumbbells or barbells or heart monitor* or heart rate monitor* or interactive videogame* or interactive video game* or Nintendo Wii or Dance Dance Revolution

ECONLIT (EbscoHost)
Concept 1: Programs, campaigns or interventions
TI (program* or evaluat* or intervention* or study or research*)

Concept 2: health communication, health marketing social marketing
TI (campaign* or consumer research or (health N2 (communication or information)) or advertising or journalism or marketing)

Concept 3a: product search 1 (39 results)
helmet* or head protect* device* or child safety seat* or booster seat* or car seat* or child restraint system* or carry cot bucket seat* or infant carrier* or convertible seat* or condom* or nicotine gum or pedometer* or step counter* or (folic acid N3 supplement*) or (folate N3 supplement*) or (folacin N3 supplement*) or (vitamin M N3 supplement*) or (vitamin B9 and supplement*) or toothbrush* or dental floss or sunblock* or sun block* or sunscreen* or sun screen* or sun protect* or suntan lotion* or suntan oil* or subsidize* or coupon* or discount* or voucher* or blood pressure monitor* or sphygmomanometer* or blood pressure meter* or insecticide* or repellent* or N-diethyl-m-toluamide or DEET or West Nile or citronella oil or mosquito* or (nicotine N1 gum*) or (nicotine N1 patch*) or (nicotine N1 lozenge*) or hat or hats or visor* or antiseptic hand rub or hand hygiene or sexually transmitted disease* or sexually transmitted infection* or STI or STIs or STD or STDs or HIV or AIDS or Physical activit* or Physical inactivit* or Exercis* or obesity or obese or overweight or (weight N2 loss) or (weight N2 lost) or (weight N2 losses) or (weight N2 losing) or (weight N2 lose) or (weight N2 loses) or sunburn*

Concept 3b: product search 2 (9 results)
ear plug* or earplug* or noise reduc* device* or ear protect* device* or ((protect* or gear or device* or mouth or eye or wrist pad* or elbow pad* or knee pad* or protective eyewear or goggles or safety glasses or safety lenses or mouthguard or mouth guard) and (sport* or skat* or rollerblad* or athlet*)) or break away base or breakaway base or breakaway-base or personal flotation device* or life jacket* or life-jacket or life vest* or life-vest or ((bear) and (spray* or deterrent*)) or ((reflector* or reflecti* material*) and bicycle*) or grab bars or grab bar or (lip balm and (SPF or sunscreen* or protect*)) or skip* rope or rope skip* or jump* rope or jump-rope or rope jump* or ((exercise or recumbent) and (bike* or bicycle*)) or elliptical trainer* or stair stepper* or stair climber* or rowing machine* or exercise machine* or cross-country ski machine* or exercise equipment or treadmill* or dumbbells or barbells or heart monitor* or heart rate monitor* or interactive videogame* or interactive video game* or Nintendo Wii or Dance Dance Revolution

CINAHL (EbscoHost)
Concept 1: Programs, campaigns or interventions
TI (program* or evaluat* or intervention* or study or research*)

Concept 2: health communication, health marketing social marketing
TI (campaign* or consumer research or (health N2 (communication or information)) or advertising or journalism or marketing)

Concept 3a: product search 1 (143 results)
helmet* or head protect* device* or child safety seat* or booster seat* or car seat* or child restraint system* or carry cot bucket seat* or infant carrier* or convertible seat* or condom* or nicotine gum or pedometer* or step counter* or (folic acid N3 supplement*) or (folate N3 supplement*) or (folacin N3 supplement*) or (vitamin M N3 supplement*) or (vitamin B9 and supplement*) or toothbrush* or dental floss or sunblock* or sun block* or sunscreen* or sun screen* or sun protect* or suntan lotion* or suntan oil* or subsidize* or coupon* or discount* or voucher* or blood pressure monitor* or sphygmomanometer* or blood pressure meter* or insecticide* or repellent* or N-diethyl-m-toluamide or DEET or West Nile or citronella oil or mosquito* or (nicotine N1 gum*) or (nicotine N1 patch*) or (nicotine N1 lozenge*) or hat or hats or visor* or antiseptic hand rub or hand hygiene or sexually transmitted disease* or sexually transmitted infection* or STI or STIs or STD or STDs or HIV or AIDS or Physical activit* or Physical inactivit* or Exercis* or obesity or obese or overweight or (weight N2 loss) or (weight N2 lost) or (weight N2 losses) or (weight N2 losing) or (weight N2 lose) or (weight N2 loses) or sunburn*

Concept 3b: product search 2 (4 results)
ear plug* or earplug* or noise reduc* device* or ear protect* device* or ((protect* or gear or device* or mouth or eye or wrist pad* or elbow pad* or knee pad* or protective eyewear or goggles or safety glasses or safety lenses or mouthguard or mouth guard) and (sport* or skat* or rollerblad* or athlet*)) or break away base or breakaway base or breakaway-base or personal flotation device* or life jacket* or life-jacket or life vest* or life-vest or ((bear) and (spray* or deterrent*)) or ((reflector* or reflecti* material*) and bicycle*) or grab bars or grab bar or (lip balm and (SPF or sunscreen* or protect*)) or skip* rope or rope skip* or jump* rope or jump-rope or rope jump* or ((exercise or recumbent) and (bike* or bicycle*)) or elliptical trainer* or stair stepper* or stair climber* or rowing machine* or exercise machine* or cross-country ski machine* or exercise equipment or treadmill* or dumbbells or barbells or heart monitor* or heart rate monitor* or interactive videogame* or interactive video game* or Nintendo Wii or Dance Dance Revolution

Social Sciences Citation Index (Web of Knowledge)
Concept 1: Programs, campaigns or interventions
TI=(program* or evaluat* or intervention* or study or research*)

Concept 2: health communication, health marketing social marketing
TS=(campaign* or consumer research or (health SAME (communication or information)) or advertising or journalism or marketing)

Concept 3a: product search 1 (609 results)
TS=(helmet* or head protect* or child safety seat* or booster seat* or car seat* or child restraint system* or carry cot bucket seat* or infant carrier* or convertible seat* or condom* or nicotine gum or pedometer* or step counter* or folic acid or folate or folacin or vitamin M or vitamin B9 or toothbrush* or dental floss or sunblock* or sun block* or sunscreen* or sun screen* or sun protect* or suntan lotion* or suntan oil* or subsidize* or coupon* or discount* or voucher* or blood pressure monitor* or sphygmomanometer* or blood pressure meter* or insecticide* or repellent* or N-diethyl-m-toluamide or DEET or West Nile or citronella oil or mosquito* or nicotine gum or nicotine patch* or nicotine lozenge* or hat or hats or visor* or antiseptic hand rub or hand hygiene or sexually transmitted disease* or sexually transmitted infection* or STI or STIs or STD or STDs or HIV or AIDS or Physical activit* or Physical inactivit* or Exercis* or obesity or obese or overweight or weight or sunburn*)

Concept 3b: product search 2 (234 results)
TS=(ear plug* or earplug* or noise reduc* or ear protect* or protect* or gear or device* or mouth or eye or wrist pad* or elbow pad* or knee pad* or protective eyewear or goggles or safety glasses or safety lenses or mouthguard or mouth guard or break away base or breakaway base or breakaway-base or personal flotation device* or life jacket* or life-jacket or life vest* or life-vest or ((bear) and (spray* or deterrent*)) or ((reflector* or reflecti* material*) and bicycle*) or grab bars or grab bar or (lip balm and (SPF or sunscreen* or protect*)) or skip* rope or rope skip* or jump* rope or jump-rope or rope jump* or ((exercise or recumbent) and (bike* or bicycle*)) or elliptical trainer* or stair stepper* or stair climber* or rowing machine* or exercise machine* or cross-country ski machine* or exercise equipment or treadmill* or dumbbells or barbells or heart monitor* or heart rate monitor* or interactive videogame* or interactive video game* or Nintendo Wii or Dance Dance Revolution)

JSTOR
Product 1
TI:(campaign* OR consumer research OR communication OR information OR advertising OR journalism OR marketing OR program OR evaluation OR intervention)
AND
Do each of these in the title, then repeat using the product names in the abstract [results = (x/y)]
(0/6) helmet OR helmets OR head protection OR child safety OR booster seat OR car seat OR child restraint system OR carry cot bucket seat OR infant carrier OR convertible seat OR condom OR nicotine gum
OR
(3/4) pedometer or step counter or folic acid or folate or folacin or vitamin M or vitamin B9 or toothbrush or dental floss or sunblock or sun block or sunscreen or sun screen
OR
(14/63) sun protection or suntan lotion or suntan oil or subsidize or coupon or discount or voucher or blood pressure monitor or sphygmomanometer or blood pressure meter or insecticide or repellent
OR
(3/3) N-diethyl-m-toluamide or DEET or West Nile or citronella oil or mosquito or nicotine gum or nicotine patch or nicotine lozenge or hat or hats or visor or antiseptic hand rub or hand hygiene
OR
(70/159) sexually transmitted or STI or STIs or STD or STDs or HIV or AIDS or Physical activity or Physical inactivity or Exercise or obesity or obese or overweight or weight or sunburn
AND
la:(eng)

Product 2
TITLE: campaign* OR consumer research OR communication OR information OR advertising OR journalism OR marketing OR program OR evaluation OR intervention
AND
Do each of these in the title, then repeat using the product names in the abstract [results = (x/y)]
(43/144)ear plug or earplug or noise reduction or ear or protection or gear or device or mouth or eye or wrist pad or elbow pad or knee pad or protective eyewear or goggles or safety glasses or safety lenses
OR
(0/13) reflecting material or bicycle or mouthguard or mouth guard or break away base or breakaway base or breakaway-base or personal flotation device or life jacket or life-jacket or life vest or life-vest or bear or reflector
OR
(0/0) grab bars or grab bar or lip balm or skipping rope or rope skipping or jump rope or jump-rope or rope jumping or bike or elliptical trainer or stair stepper or stair climber or rowing machine
OR
(7/35) exercise or cross-country or treadmill or dumbbells or barbells or heart monitor or heart rate monitor or interactive videogame or interactive video game or Nintendo Wii or Dance Dance Revolution
AND
la:(eng)