Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution

Included Studies

Child Safety Seat Campaigns

Ebel BE, Koepsell TD, Bennett EE, Rivara FP. Use of child booster seats in motor vehicles following a community campaign: a controlled trial. JAMA 2003;289(7):879-84.

St Louis RM, Parow JE, Eby DW, Bingham CR, Hockanson HM, and Greenspan AI. Evaluation of community-based programs to increase booster seat use. Accid Anal Prev 2008;40(1):295-302.

Condom Campaigns

Alstead M, Campsmith M, Halley CS, Hartfield K, Goldbaum G, Wood RW. Developing, implementing, and evaluating a condom promotion program targeting sexually active adolescents. AIDS Educ Prev 1999;11(6):497-512.

Kegeles S, Hays R, Pollack L, Coates T. Mobilizing young gay and bisexual men for HIV prevention: a two-community study AID 1999;13:1753–62.

Kennedy MG, Mizuno Y, Seals BF, Myllyluoma J, Weeks-Norton K. Increasing condom use among adolescents with coalition-based social marketing. AIDS 2000;14 (12):1809-18.

O'Leary A, Jemmott LS, Goodhart F, Gebelt J. Effects of an institutional AIDS prevention intervention: moderation by gender AIDS Educ Prev 1996;8(6):516-28.

Ross MW, Chatterjee NS, Leonard L. A community level syphilis prevention programme: outcome data from a controlled trial. Sex Transm Infect 2004;80(2):100-4.

Pedometer Campaigns

De Cocker KA, De Bourdeaudhuij IM, Brown WJ, Cardon GM. Effects of "10,000 steps Ghent": a whole-community intervention. Am J Prev Med 2007;33(6):455-63.

Brown WJ, Mummery K, Eakin E and Schofield G. 10,000 Steps Rockhampton: evaluation of a whole community approach to improving population levels of physical activity. J of Physic Act and Hlth 2006;3:1-14.

Recreational Safety Helmet Campaigns

DiGuiseppi CG, Rivara FP, Koepsell TD, Polissar L. Bicycle helmet use by children. Evaluation of a community-wide helmet campaign. JAMA 1989;262(16):2256-61.

Levy AS, Hawkes AP, Rossie GV. Helmets for skiers and snowboarders: an injury prevention program. Health Promot Pract 2007;8(3):257-65.

Morris BA, Trimble NE, Fendley SJ. Increasing bicycle helmet use in the community. Measuring response to a wide-scale, 2-year effort. Can Fam Physician 1994;40:1126-31.

Pendergrast RA, Ashworth CS, DuRant RH, Litaker M. Correlates of children's bicycle helmet use and short-term failure of school-level interventions. Pediatrics 1992;90(3):354-8.

Ressler, WH, Toledo E. Kasdah B'Rosh Tov A Description and Evaluation of the Israeli Bicycle Helmet Campaign, Health Education and Behavior. Health Educ & Behav 1998;25(3):354-70.

Rouzier P, Alto WA. Evolution of a successful community bicycle helmet campaign. J Am Board Fam Pract 1995;8(4):283-7.

Smith PK. Increasing bicycle helmet use in Michigan: a school-based intervention pilot program. Evaluation report. 1991 [Technical report]

Wood T, Milne P. Head injuries to pedal cyclists and the promotion of helmet use in Victoria, Australia. Accident Analysis & Prevention 1998;20(3):177-85.

Smoking Cessation Campaigns (Quitline)

Bauer J, Carlin-Menter S, Celestino P, Hyland A, Cummings K. Giving away free nicotine medications and a cigarette substitute (Better Quit®) to promote Callsto a Quitline. J Public Health Management Practice 2006;12(1):60–7

Burns E, Levinson A. Reaching Spanish-speaking smokers: state-level evidence of untapped potential for quitline utilization. American Journal of Public Health 2010;100(1):165-70.

Campbell S, Lee L, Haugland C, Helgerson S. Tobacco quitline use enhancing benefit and increasing abstinence. Am J Prev Med 2008;35(4):386-8.

Tinkelman D, Wilson S, Willett J, Sweeney C. Offering free NRT through a tobacco quitline: impact on utilization and quit rates. Tob Control 2007;16:i42-6.

Sun Safety Campaigns

Roberts DC, Black D. Comparison of interventions to reduce sun exposure. Behav Med 2009;35(2):67-76.

Campaigns with Condom Promotion Only

DeVroome E, Sandfort T, de Vries K, Paalman M, Tielman R. Evaluation of a safe sex campaign regarding AIDS and other sexually transmitted diseases among young people in the Netherlands. Health Educ Res 1991;6(3):317-25.

Gold J, Goller J, Hellard M, Lim M, Clift P, Fairley C, Hocking J, McNamee K, Guy R. Evaluation of the Victorian ‘You’ll Never Know Who You’ll Meet’ youth awareness campaign. Sexual Health 2008; 5:381–404. [Conference Abstract from the Australian Sexual Health Conference 2008 –15 September 2008, Perth, Western Australia, Australia]

Romer D, Sznitman S, DiClemente R, Salazar L, Vanable P, Carey M, Hennessey M, Brown L, Valois R, Stanton B, Fortune T, Juzan I. Mass media as an HIV-prevention strategy: using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth. American Journal of Public Health 2009;99(12):2150-9.

Rosser S. The effects of using fear in public AIDS education on the behaviour of homosexually active men. Jour Psych & Hum Sex 1991;4(3):123-34.

Traeen B. Learning from the Norwegian experience: attempts to mobilize the youth culture to fight the AIDS epidemic. AIDS Ed & Prev 1992;S43-56.