Skip directly to search Skip directly to A to Z list Skip directly to navigation Skip directly to site content Skip directly to page options
The Community Guide Home Page

Cancer Prevention & Control, Client-Oriented Screening Interventions: Mass Media

Mass media, including television, radio, newspaper, magazines, and billboards, can educate and motivate people to be screened for cancer. These sources can be used alone or in combination with other approaches, such as client reminders. The cancer screening review assessed the effectiveness of mass media when used alone.

Task Force Recommendations & Findings

The Task Force on Community Preventive Services concluded there was insufficient evidence to determine the effectiveness of mass media when used alone in increasing screening rates for:

  • Breast cancer (no studies qualified for review)
  • Cervical cancer (no studies qualified for review)
  • Colorectal cancers (qualifying studies reported positive findings but had some methodological limitations)

Task Force findings

Results from the Systematic Reviews

Breast Cancer

No studies qualified for the systematic review.

Cervical Cancer

The evidence was insufficient to determine effectiveness because only two studies of adequate quality were found.

Colorectal Cancer

No studies qualified for the systematic review.

These findings were based on a systematic review of all available studies, conducted on behalf of the Task Force by a team of specialists in systematic review methods, and in research, practice and policy related to cancer prevention and control.

Supporting Materials

Publications

Baron RC, Rimer BK, Breslow RA, et al. Client-directed interventions to increase community demand for breast, cervical, and colorectal cancer screening: a systematic review. Am J Prev Med 2008;35(1S): S34-55.

Task Force on Community Preventive Services. Recommendations for client- and provider-directed interventions to increase breast, cervical, and colorectal cancer screening. Am J Prev Med 2008;35(1S): S21-5.

More Community Guide publications about Cancer Prevention and Control



Disclaimer

The findings and conclusions on this page are those of the Task Force on Community Preventive Services and do not necessarily represent those of CDC.

Sample Citation

The content of publications of the Guide to Community Preventive Services is in the public domain. Citation as to source, however, is appreciated. Sample citation:
Guide to Community Preventive Services. Cancer prevention & control, client-oriented screening interventions: mass media. www.thecommunityguide.org/cancer/screening/client-oriented/MassMedia.html. Last updated: MM/DD/YYYY.

Review completed: July 2008

JavaScript must be enabled to use the Text Sizer function.

image of planet What are RTIPs and why consider them?

More

Partners

P.L.A.N.E.T.

Contact Us:
  • Community Guide Branch
    National Center for Health Marketing (NCHM)
    Centers for Disease Control and Prevention
    1600 Clifton Road NE
    Mailstop E-69
    Atlanta, GA 30333
  • Community Guide
USA.gov: The U.S. Government's Official Web PortalDepartment of Health and Human Services
Community Guide Branch, National Center for Health Marketing (NCHM), Centers for Disease Control and Prevention,
1600 Clifton Rd NE, Mailstop E-69, Atlanta, GA 30333, U.S.A. communityguide@cdc.gov